AirBoss Defense Group
From threat prevention to incident response, ADG’s combined product offering is an optimized mix of mission-critical consumables, durable major equipment, and deployed sustainment and service support.Agency: Work preformed: Strategy, Design, Development, UX/UI, Content Creation, Art Direction, Creative Direction, eCommerce
ADG is an umbrella survivability group that provides military, first responders, and tactical customers around the world with a growing and diverse portfolio of products spanning the survivability spectrum. ADG challenged us to come up with a logo, branding elements, and the design of a website that could clearly articulate their mission: SURVIVABILITY.
Right after we finished up, COVID-19 descended on the world. ADG rose to the challenge immediately and we were honored when they asked us to play another small role helping them do so.
Solving for ADG
Key elements of the website’s design and navigation were very carefully broken out to define the pillars of Survivability and take users down specific paths related to their needs.
ADG solutions span the breadth of survivability response.
ADG continues to do important work for the global community. Protecting soldiers and first responders who are out there doing the dangerous work we have all collectively asked them to do.
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