Free calculator for contractors and home services

How much revenue could missed follow-up be costing you?

Use two numbers you already know to estimate what unanswered calls, slow replies, or quiet estimates may be worth each month and year. No email required. No inflated promises.

Your business Run your numbers

See what missed calls and follow-up may cost you.

See if one recovered job could cover the monthly cost.

Choose a common problem and enter two numbers from your business.

Choose the problem, enter two numbers, and compare the result with $999/month.

Which problem is costing you jobs?

What is a typical booked job worth? Use a normal job, not the biggest one you have ever sold. How many calls or quote requests go unanswered or wait too long each month? Your best estimate is enough.

Conservative estimate: We count only 1 in 10 missed opportunities as a possible booked job.

Your numbers

Potential monthly loss

$3,000

each month

Potential yearly loss$36,000

Potential jobs lost each month1.2

A simple estimate of what missed opportunities may be costing your business.

Contractor Marketing costs $999/month At this pace, Contractor Marketing could pay for itself in about 10 days.

One recovered $2,500 job could cover the entire monthly fee and leave $1,501 before your normal job costs.

Potential above the $999 fee$2,001/mo

Potential revenue vs. fee3×

Your math: 12 missed opportunities × $2,500 × 10% = $3,000/month.

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This gives you a practical estimate, not a revenue guarantee. Results depend on opportunity quality, capacity, close rate, response speed, follow-up, market conditions, and implementation.

Examples, not industry averages

See how the same simple math changes by trade.

These examples are not promises or benchmarks. They show how job value and the number of affected opportunities change the result while the same conservative 10% assumption stays in place.

Roofing

3 quiet $12,000 estimates × 10% = $3,600/month

HVAC

4 delayed $8,000 opportunities × 10% = $3,200/month

Painting

6 quiet $5,000 estimates × 10% = $3,000/month

Plumbing

15 delayed $1,500 opportunities × 10% = $2,250/month

What to fix first

Turn more of the opportunities you already earn into booked work.

The calculator points to a business gap, not a single marketing trick. The practical fix is a connected path from first contact through follow-up, proof, booking, and measurement.

1. Acknowledge every new inquiry

Make sure calls, forms, and messages receive a clear response and next step, even when you are on a jobsite.

2. Track every open estimate

Know which quotes are active, when the last contact happened, and who owns the next follow-up.

3. Make trust easy to verify

Use current reviews, project photos, service pages, and simple quote paths so homeowners feel confident moving forward.

4. Measure booked jobs, not vanity metrics

Connect calls, forms, sources, follow-up, and closed work so you can see which marketing actually produces revenue.

Methodology: monthly missed-revenue estimate = affected opportunities × typical booked-job value × 10%. Annual estimate = monthly estimate × 12. The 10% factor is intentionally conservative and stays fixed so the tool is simple and transparent. It does not account for gross margin, seasonality, lead quality, capacity, or jobs that would not have closed.