CONTRACTOR MARKETING • BUILT AROUND YOUR TRADE
Contractor marketing. Built for your trade.
Connect your website, local search, reviews and follow-up around how homeowners choose a contractor. Start with a free Contractor Growth Blueprint to identify the priorities for your business.
WHERE GOOD OPPORTUNITIES GET MISSED
Good Contractors Lose Jobs Before They Ever Get a Fair Shot
Good opportunities are rarely missed because of one issue. It is usually a chain: weak Maps visibility, thin proof, slow response, missed calls, stale reviews, no clear quote path, and no simple way to see which leads became real jobs. Contractor marketing works when those pieces are connected.
01
They find you in Maps, then hesitate.
Your Google Business Profile, reviews, photos, service pages, and website need to make the next step feel safe.
02
They visit the site, but do not call.
Project proof, clear services, fast mobile pages, and direct quote paths turn browsing into calls and form fills.
03
They call when you are on a jobsite.
Call tracking, text follow-up, forms, and CRM reminders keep good opportunities from disappearing between estimates.
04
They compare you against cheaper options.
Reviews, photos, helpful content, and consistent follow-up make value easier to see before price becomes the only filter.
That is why the Contractor Growth Blueprint starts with visibility, website trust, lead capture, and follow-up together. It shows which gap should be fixed first instead of guessing at another marketing task.
WHAT WE DO
Marketing Services Built for the Trades
Contractor marketing services built around the real lead journey
Contractor marketing has to connect the full lead journey: search visibility, website trust, reviews, proof, speed-to-lead, estimate follow-up, and reporting. Each service below supports that system instead of sitting alone as a random marketing task.
Local SEO & Google Maps
When someone searches for a roofer, remodeler, HVAC company, plumber, painter, or local contractor near them, your business needs to show up with enough trust to earn the click. We connect Google Business Profile support, local SEO, service pages, and useful content so the visibility has somewhere strong to land.
Contractor Website Design
Your website is the trust check after someone finds you. We build or improve service pages, quote paths, project proof, mobile layouts, and calls to action so visitors feel safe enough to call, request a quote, or take the next step. See our work for B&B Painting & Home Restoration.
Reputation & Review Management
Reviews help homeowners evaluate your work. We support consistent review requests after completed jobs, reputation monitoring and professional responses. Requests should go to customers consistently, not only those expected to leave a positive review.
Google Ads & LSA Management*
Google Local Service Ads and Search Ads can put you in front of homeowners already looking for your trade. We use paid search when the offer, website, tracking, and follow-up are ready to turn attention into real opportunities.
*Ad management is available as an add-on to the Contractor Marketing Package.
Social Media & Content
Project proof matters. We turn real work, before-and-after photos, FAQs, seasonal advice, and customer stories into trust-building content that supports search, social, and sales follow-up. Explore the content marketing services behind this work.
Lead Tracking & CRM
Know exactly where every lead comes from, which ones convert to jobs, and what your cost per acquisition looks like. Our Growth Hub CRM tracks calls, texts, form submissions, and follow-ups in one place — so good opportunities do not get forgotten while you are on a jobsite.
B&B Painting & Home Restoration · Project imagery
SELECTED CONTRACTOR WORK
Real contractor work: B&B Painting & Home Restoration
A contractor website has to make the business credible and the estimate path easy to find.
Make the services and next step clearer
Our B&B work brought the painting and home-restoration services into a clearer website presentation, with project imagery and a direct estimate path. See the B&B project. This is evidence of the work delivered—not a claim of a measured increase in jobs or revenue.
GET YOUR FREE BLUEPRINT
Start with a free Contractor Growth Blueprint.
See exactly how we’d build a steady, local-lead system for your business — no pitch, just a custom roadmap.
✓ Local SEO + review breakdown
✓ Website and Google visibility check
✓ Action plan built for your trade and service area
Fill out the form and we’ll send your personalized Blueprint within 2 business days.
It takes less than 60 seconds to start your Blueprint.
WHY IT MATTERS
Low-cost Marketing Gets Expensive When Good Jobs Are Missed
Referrals Alone Don’t Scale
Referrals are valuable, but they are hard to predict. A stronger marketing system helps good contractors create more control over future pipeline without depending only on who happens to recommend them this month.
Your Competitors Are Already Online
The contractor down the road may already be showing up in Maps, collecting reviews, and answering leads faster. The point is not panic. The point is to close the trust and follow-up gaps before good opportunities quietly choose someone else.
Homeowners Research Before They Call
Homeowners check reviews, photos, service pages, and project proof before calling. If the website and reputation do not make the business feel credible, most buyers never say anything. They just keep comparing. If your online presence is weak, you’re eliminated before you even get a chance to bid.
Plan for Seasonal Demand
Consistent marketing can help you prepare for seasonal shifts by keeping useful service content, project proof and follow-up active. It does not eliminate slow periods or guarantee booked work. We plan around your service area, capacity and buying season.
OUR PROCESS
How We Build Your Marketing Engine
01
Audit & Strategy
We analyze your current online presence, your competitors, and your local market. Where are you losing leads? What channels will produce the fastest ROI? You get a clear plan with specific numbers, not vague promises.
02
Foundation Build
We build or improve the foundation: website, Google Business Profile, review requests, service pages, tracking, and Growth Hub follow-up. Everything is connected as a system instead of scattered one-off tasks.
03
Optimize & Scale
Every week, we analyze what’s working and what’s not. We adjust ad spend, test new keywords, publish fresh content, and chase the leads that convert at the lowest cost. Your marketing gets smarter over time, not stale.
04
Report & Grow
Reporting should show calls, forms, reviews, rankings, sources, follow-up, and next bottlenecks in plain English. The point is to make better decisions, not bury you in dashboards.
WHO IT’S FOR
Built For Contractors Who Want More Of The Right Jobs
Our contractor marketing services are designed for trade businesses that want more of the right jobs, stronger local trust, and a connected system behind their website, reviews, search visibility, and follow-up:
- General contractors and remodelers who want more control over pipeline instead of relying only on referrals or shared lead platforms
- Roofers, HVAC, and plumbers looking to strengthen local visibility with Google Maps, reviews, and paid search when it makes sense
- Home improvement contractors (painters, landscapers, electricians) ready to scale past word-of-mouth
- Commercial construction firms that need to build authority and generate B2B leads through content and SEO
- Multi-location contractors expanding into new markets and needing market-specific campaigns for each territory
If you’re a contractor doing good work but not getting the volume or quality of leads you deserve, this is the system that fixes that.
WHY MASSMONOPOLY
Why Contractors Choose MassMonopoly
A Contractor Program Backed by a Full-Service Team
MassMonopoly is a full-service marketing agency with a contractor program built around local buying decisions. We connect trade-specific service pages, project proof, local search and estimate follow-up so the work supports how homeowners compare and hire contractors.
You Own Everything We Build
Your website, your ad accounts, your Google Business Profile, your content — it’s all yours. We don’t hold your marketing hostage. If you ever leave, you take everything with you. That’s how confident we are you’ll stay.
Transparent Reporting, No Jargon
We report in language you understand: leads generated, cost per lead, jobs booked. Not impressions, not click-through rates, not bounce rates. The metrics that matter to a contractor running a business, not an ad agency trying to look busy.
No Long-Term Contracts
No long-term contracts. No hidden fees. Cancel anytime. The relationship should make sense because the work is useful, not because you are trapped.
One Team, Full Stack
SEO, ads, website, reviews, social, CRM — all managed by one team that talks to each other. No more juggling five vendors who don’t coordinate. Your marketing works as one system because it’s built and managed as one system.
RUN THE NUMBERS
Could One Recovered Job Pay for the Whole Month?
Use two numbers from your own business to estimate what missed follow-up may be costing each month, then compare it with Contractor Marketing at $999/month.
CHOOSE YOUR STARTING POINT
What the contractor plans cover
The plan cards below remain the source for current inclusions and prices. We confirm the service area, website condition, access and responsibilities before starting.
With a new website
The website option includes the listed six-page contractor website alongside the recurring marketing package. Additional pages, custom applications and unusually complex migrations need an agreed scope.
With your existing website
The recurring plan starts with a review of the site you have, local visibility, review requests, content and follow-up. Your team supplies accurate business details, real project materials and timely approvals.
Advertising is separate
Google Ads and Local Services Ads management are add-ons. Ad spend is separate from management and the plan price. We agree on any additional tools, usage costs or work outside the listed package before proceeding.
For planning context, compare contractor marketing budgets and the trade-offs of shared lead platforms.
PRICING
Choose the Plan That Fits Your Crew
Our Contractor Marketing Packages are built around one idea: create a connected growth system instead of scattered marketing tasks. Final scope depends on your current website, trade, service area, review profile, and growth goals. No contracts. No hidden fees. You own everything — including your results.
Contractor Marketing Pro + Website
$4,999 website setup then $999/mo
$4,999 due to start. Then $999/month.
For contractors whose current site is thin, dated, slow, hard to edit, or not strong enough to support serious SEO, reviews, ads, and lead follow-up.
We design your website to convert visitors into calls, launch your local SEO, and connect your reviews and social channels — all managed inside your Growth Hub dashboard.
Includes:
✓ 6-page custom contractor website built to convert
✓ Local SEO + Google Business Profile optimization
✓ Automated review requests + responses
✓ Social media management & posting
✓ Monthly SEO blog + reporting dashboard
✓ Growth Hub access (all leads, calls, rankings)
Best for: Contractors who need a professional website and want a fully managed system that drives steady local leads.
No contracts – pause/cancel anytime.
Contractor Marketing Pro (without website)
$999/mo
For contractors who already have a good site but need better local visibility, review growth, reporting, Growth Hub workflows, and lead follow-up.
We’ll audit your current site, tune it for Local SEO, and connect it to your Growth Hub dashboard to track calls, reviews, and traffic in one place.
Includes:
✓ Google Business Profile optimization
✓ Local SEO tools
✓ Automated review requests + responses
✓ Social media management & posting
✓ Monthly SEO blog + reporting dashboard
✓ Growth Hub access (all leads, calls, rankings)
Best for: Contractors with a good website who want to accelerate lead generation and keep every marketing channel connected.
No contracts – pause/cancel anytime.
No contracts. No hidden fees. You own your website, your data, and your accounts — period.
Frequently Asked QUESTIONS
Common Questions About Contractor Marketing
Timing depends on the starting point, local demand, competition, budget and response process. An approved paid-search campaign can generate visibility sooner than organic work, but neither leads nor booked jobs are guaranteed. SEO generally needs sustained work and recrawling. Ads are optional and separately scoped; we do not assume every contractor should run paid and organic campaigns together.
Most successful contractors invest 5-10% of their target revenue in marketing. For a contractor doing $500K-$1M in annual revenue, that typically means $2,500-$5,000/month including ad spend and management fees. We’ll recommend a budget based on your market, competition, and growth goals — not a one-size-fits-all number. The right budget is the one that produces a positive return on investment.
Not necessarily. We assess the current site before recommending a rebuild. If its platform, mobile experience and service information are sound, focused improvements may be enough. If a larger change is needed, we explain the scope and cost before work starts; we do not promise it will pay for itself within a fixed period.
Google Ads buys eligibility to appear in paid search results; placement and response depend on the auction, targeting, budget and landing page. SEO improves your organic search presence over time. We recommend the mix that fits your market, resources and measurement, with ad management and media spend scoped separately.
No. We work month-to-month because the relationship should keep making sense. If the system is useful and producing progress, you keep going. If it is not, you should not be trapped.
Every lead is tracked through our Growth Hub CRM — phone calls, form submissions, text messages, and chat inquiries. You can see exactly which leads came from Google Ads, which came from SEO, and which came from your Google Business Profile. We also track which leads convert to estimates and jobs so you know your true cost per acquisition, not just your cost per lead.
Yes. While we’re based in Massachusetts, we work with contractors across the United States. Local SEO and Google Ads are market-specific by nature, so our strategies are built around your service area regardless of where that is. We’ve managed campaigns for contractors in competitive metro markets and smaller regional areas alike.
You’re not alone — most contractors we talk to have at least one bad agency experience. That’s why we operate month-to-month, give you full ownership of all accounts, report in plain language, and focus on lead metrics you can verify against your own records. We also give you direct access to your ad accounts and analytics so you can see exactly where your money goes. No black boxes.
GET STARTED
See where good jobs may be getting missed and what to fix first
Start with the free Contractor Growth Blueprint. We will review your visibility, website, reviews, lead capture, and follow-up so you can see what should be fixed first.
No pressure. No contracts.