CASE STUDY
AirBoss of America
A publicly traded international manufacturer needed to re-invent its digital identity across three interconnected divisions — and build a content engine that earned coverage from Bloomberg.
Manufacturing · Publicly Traded / International · 3 Websites + Ongoing SEO
THE APPROACH
How We Made It Happen
Three divisions. Three websites. One cohesive digital strategy.
01
Together Yet Individual
How can divisions stand on their own and yet work together? We built profiles for each division front and center so users can see the big picture, then link out to divisional sites for deeper thought leadership.
02
Give Investors a Suitable Home
We give investors what they’re looking for, front and center — from investor call details to current earnings reports and organizationally related press releases.
03
People Matter
Across all 3 websites, you’ll find a celebration of the people that make it all happen — employee profiles, videos, and stories of teamwork and innovation.
The STORY
One AirBoss, Multiple Customer Channels
AirBoss of America develops, manufactures, and markets proprietary rubber-based compounds, survivability solutions, personal protective equipment, and more.
AirBoss is a publicly traded international manufacturer with operations across rubber compounding, engineered products, automotive, and defense. When they needed to re-invent their entire digital presence — across three interconnected divisions — they brought in MassMonopoly. The result: a content and web strategy that earned Bloomberg coverage and built lasting topical authority.
“We engaged Adam and his team at MassMonopoly for a full redevelopment and recreation of our corporate website. The results were fantastic and captured the feel of our company in a way that we didn’t think was achievable! Over time this relationship has grown into a full suite of media-related work, including blog posts that are regularly picked up by news services such as Bloomberg. MassMonopoly has become a trusted and very valuable advisor to our business.”
Chris Figel
Executive VP and General Counsel, AirBoss of America
Several Divisions Come Together as One
AirBoss, a growing, publicly traded, international manufacturing firm needed to re-invent its digital identity to reflect its strong stance in the market and properly represent its future to investors, customers, and employees alike.
With growth on the horizon and multiple autonomous, symbiotic divisions, it was time to strategically plan for topical authority, brand recognition, and brand power. We built three independent, yet fully interconnected websites — all working together to build one complete organizational story.
THE RESULTS
What We Delivered
Explore the range of services we offer to elevate your business.
Improved organic seo rankings
Measurable gains in search visibility across all three divisional sites
Bloomberg-featured content coverage
Blog posts picked up and cited by Bloomberg News
ADA compliance
All three properties brought to WCAG compliance standard
Topical authority established
Industry-leading content depth across rubber, defense, and compounding divisions
Multi-language support
French and English implemented across divisional properties
Long-term content engine
Ongoing thought leadership program that continues to compound authority today
Ready to Write Your Own Story?
Let’s talk about where you want to go and how we get there together.
