CASE STUDY
AirBoss of America
A publicly traded international manufacturer needed to re-invent its digital identity across three interconnected divisions — and build a content engine that earned coverage from Bloomberg.
Manufacturing · Publicly Traded / International · 3 Websites + Ongoing SEO
THE APPROACH
How We Made It Happen
Three divisions. Three websites. One cohesive digital strategy.
01
Together Yet Individual
How can divisions stand on their own and yet work together? We built profiles for each division front and center so users can see the big picture, then link out to divisional sites for deeper thought leadership.
02
Give Investors a Suitable Home
We give investors what they’re looking for, front and center — from investor call details to current earnings reports and organizationally related press releases.
03
People Matter
Across all 3 websites, you’ll find a celebration of the people that make it all happen — employee profiles, videos, and stories of teamwork and innovation.
The STORY
From Website Project to Trusted Marketing Partner
What began as a corporate website redevelopment grew into an embedded marketing relationship across three divisions, technical content, SEO, ecommerce support, accessibility, multilingual delivery, and ongoing reporting.
AirBoss is a publicly traded international manufacturer with operations across rubber compounding, engineered products, automotive, and defense. The relationship began with a corporate website redevelopment. As MassMonopoly proved it could understand the business, manage technical subject matter, and execute without creating more work for AirBoss leadership, the scope expanded across three divisional websites, SEO, technical content, ecommerce support, accessibility, multilingual delivery, and ongoing reporting. The value is not a larger task list. It is one trusted external team identifying and completing the work that matters across a complex organization.
“We engaged Adam and his team at MassMonopoly for a full redevelopment and recreation of our corporate website. The results were fantastic and captured the feel of our company in a way that we didn’t think was achievable! Over time this relationship has grown into a full suite of media-related work, including blog posts that are regularly picked up by news services such as Bloomberg. MassMonopoly has become a trusted and very valuable advisor to our business.”
Chris Figel
Executive VP and General Counsel, AirBoss of America
Several Divisions Come Together as One
AirBoss, a growing, publicly traded, international manufacturing firm needed to re-invent its digital identity to reflect its strong stance in the market and properly represent its future to investors, customers, and employees alike.
With growth on the horizon and multiple autonomous, symbiotic divisions, it was time to strategically plan for topical authority, brand recognition, and brand power. We built three independent, yet fully interconnected websites — all working together to build one complete organizational story.
THE RESULTS
What We Delivered
Measured search growth, earned authority, and a digital system built to support a complex organization over time.
Organic clicks increased 82% in one month
From February to March 2026, organic clicks increased from 2,251 to 4,099 while average position improved from 16.7 to 10.9.
Bloomberg-featured content coverage
Blog posts picked up and cited by Bloomberg News
Accessibility improvements across three properties
Accessibility work across the corporate and divisional websites aligned the experience more closely with WCAG standards.
Topical authority established
Technical content built depth across rubber, defense, survivability, and compounding topics.
Multi-language support
French and English implemented across divisional properties
Embedded long-term marketing partnership
The original website project expanded into ongoing SEO, technical content, ecommerce support, accessibility, multilingual delivery, and reporting.
Need a Team That Can Own the Work?
If your organization has multiple audiences, products, divisions, or growth priorities but not enough senior marketing capacity, MassMonopoly can help decide what matters and execute it.