CASE STUDY
Nock On Archery
World-renowned archer John Dudley founded Nock On to bring free, high-level archery education to the world.
E-Commerce · Education · WordPress + Shopify
THE APPROACH
How We Made It Happen
Here’s how we approached it.
01
Nock On Nation Experience
We designed and developed a true hub for the Nock On Nation — from shopping for custom gear to learning how to shoot, tune your bow, and hunt in the School of Nock.
02
Raise the Bar
A slick, beautiful, easy-to-use eCommerce store with high-end features designed to make learning and shopping more fun for the Nation and order fulfillment easier for the team.
03
Building and Maintaining a Nation
Being active members of the Nock On Nation ourselves, we tackled all challenges head-on. The new website is a true destination — a global hub for all things archery.
The STORY
Building a Nation Around Archery
Over time, John’s library of educational content grew along with the Nock On Nation — and kinks surfaced. As content grew larger, it became increasingly difficult for fans to follow along, victim to algorithms and unrelated suggested videos on social platforms. Nock On’s online store brought its own challenges, being difficult to use for both customers and staff and lacking the personality and brand story the Nation deserved.
John Dudley built one of the most respected archery education brands in the world. But as the Nock On Nation grew, the digital experience couldn’t keep up. Educational content was scattered across social platforms, the online store was clunky, and the brand story was getting lost. We built a true destination — the School of Nock for organized educational content, a high-end Shopify store for custom gear, and a WordPress hub that ties it all together. The result is a global home for the Nock On Nation that’s as polished as John’s shooting.
“We couldn’t be happier with our collaboration with MassMonopoly. They’ve been able to help us deliver the best online experience we’d been hoping for.”
John Dudley
Founder, Nock On Archery
From Content Library to Community Hub
John Dudley built one of the most respected archery education brands in the world. But as the Nock On Nation grew, the digital experience couldn’t keep up. Educational content was scattered across social platforms, the online store was clunky, and the brand story was getting lost.
We built a true destination — the School of Nock for organized educational content, a high-end Shopify store for custom gear, and a WordPress hub that ties it all together. The result is a global home for the Nock On Nation that’s as polished as John’s shooting.
THE RESULTS
What We Delivered
Explore the range of services we offer to elevate your business.
THE RESULTS
What We Delivered
Explore the range of services we offer to elevate your business.
Engage with the gear
Enhanced brand
Improved SEO
Organized educational content
Improved shopping experience
Increased domain authority
Increased thought leadership
Ready to Write Your Own Story?
Let’s talk about where you want to go and how we get there together.
