AirBoss of America
AirBoss of America is a leading and diversified developer, manufacturer, and provider of innovative survivability solutions, personal protective equipment (PPE), advanced custom rubber compounds, defense solutions, and finished rubber products that are designed to outperform in the most challenging environments.
“We engaged Adam and his team at MassMonopoly for a full redevelopment and recreation of our corporate website. The results were fantastic and captured the feel of our company in a way that we didn’t think was achievable! Over time this relationship has grown into a full suite of media-related work, including blog posts that are regularly picked up by news services such as Bloomberg. MassMonopoly has become a trusted and very valuable advisor to our business.”Chris FigelExecutive VP and General Counsel
Several companies come together as one
AirBoss, a growing, publicly traded, international manufacturing firm needed to re-invent its digital identity to reflect its strong stance in the market and properly represent its future to investors, customers, and employees alike.
With growth on the horizon and multiple autonomous, symbiotic divisions, it was time to strategically plan for topical authority, brand recognition, and brand power.
Together Yet Indivisual
How can divisions stand on their own and yet work together?
Raise Awareness of Each Division
We built profiles for each division front and center on the main site so that users can see the big picture. these profiles then link out to the divisional site where consumers can dig deeper into related thought leadership content and make contact.
Give Current & Potential Investors a Suitable Home
How do we satisfy new and current investors? We give them what they are looking for, front and center. From investor call details to current earnings reports and organizationally related press releases.
AirBoss’s secret weapon? Its people.
AirBoss truly believes its commitment to excellence starts with its people.
We’re nothing without the skills and insights they bring to the table. The dedication of the creators, innovators, and developers across our organization make us an industry leader. Our people are some of the best in the business.
Across all 3 websites, you will find a celebration of the people that make it all happen. From employe profiles and videos to stories of teamwork and innovation.
The Power of Three…
We built three independent, yet fully interconnected websites. All three work together to build one complete organizational story, while simultaneously communicating their unique service offerings and value to their respective customer base.
Once all of the sites were designed, built, and optimized, we began a concerted content marketing effort, crafting and publishing branded content every month in order to organically grow brand recognition, search relevance, employee pride, topical authority and overall reach.
- Improved SEO
- Bloomberg featured content
- Increased domain authority
- ADA compliance
- Multi-language support
- Increased brand awareness
- Increased topical authority
- Increased thought leadership