Creating a website for your business or brand can be an intimidating process
There is so much information out there it can be very difficult to sort through and determine the best way forward. Engaging in a strong, collaborative, website discovery process can help you get organized and create a website that meets your goals and objectives. In this article, we’ll explore our website discovery process here at MassMonopoly, including the different stages and how we make the most out of them. We’ll also discuss the importance of setting clear objectives and how to get the most out of research and goal setting.
The Discovery Phase and Why It Matters
In this phase, we aim to understand. What are you trying to achieve? What impact is the website intended to have on your business? Why is it important? Who is (or is not) visiting the website and who is your brand is interacting with? These questions and more are answered comprehensively during our Discovery Process – A quantitative analysis of your current website, marketing strategy, analytics data (as relevant) coupled with competitor web properties, and performance data to determine challenges and opportunities.
The Discovery Phase is an essential part of creating a successful website. This phase of the website development process is used to determine your team’s needs and expectations in addition to those of the brand so that we can develop a plan for how those needs will be met. It is important to involve all stakeholders in the Discovery Phase in order to ensure that we get a 360-degree view and that everyone’s needs and expectations are taken into account.
Discovery also aims to understand your target audience(s) and their needs, as well as the current website’s performance and any existing content. This step helps to inform the website development process and ensure that the website is designed to meet the user’s needs. By taking the time to understand the user’s needs, the website will be better designed to meet those needs, resulting in a better user experience and a more powerful and effective tool for your brand/business.
From these efforts, certain baseline assumptions can be made, these fundamental assumptions become the foundation for global and page-by-page-based strategies.
The Discovery Phase is a crucial part of the website development process, and – though tempting – it should not be overlooked. Taking the time to understand your customer’s needs and expectations as well as those of your internal team will help to ensure that the final product meets and exceeds their expectations.
”“In the beginning, our goals were primarily to alleviate a long list of basic, common pain points from a very outdated website. However, by engaging in the full discovery process and hearing MM’s report of staff surveys, stakeholder interviews, and competitor research, we could see opportunities for significantly improved user experience that far surpassed our initial ‘just make a site that works’ threshold. We were also in the middle of a rebranding process, and MM’s Discovery Findings report gathered the interviewees’ desires for our core principals and desired perception as an organization. These have been useful to several departments to support and inform branding decisions across platforms and media for our 3 key audiences: patients, prospective staff, and donors.”
Kristen GandekMarketing and Communications Manager
Elements of our Discovery Phase In Web Design
Creating your website is a complex process that requires a thorough discovery process in order to ensure that the end result meets the needs of your internal team and those of your users. Our discovery process typically includes the following steps:
Is It Time To Start Your Discovery Project?
Drop Us a Line, and Get Us Involved from the Start!
Starting off a website discovery process can be daunting, but with the right partner, it can be empowering. We are dedicated to helping guide you through the key components of your website project, helping you make well-informed decisions, and applying a proper strategy for your business. Our team of experts is here to provide advice and guidance to help you identify the right solutions to meet your goals.
On top of that, we provide access to our latest research and development to ensure you get the most out of the website discovery process. We understand that the website discovery process can be time-consuming and costly, so we strive to provide you with the tools and resources that will save time and money in the long term. We have found time and again that not performing a comprehensive Discovery Process is far costlier in the long run.
At the end of the website discovery process, you will have a better understanding of exactly what your website needs to do in order to meet your goals and objectives and a strategic plan on how to build it – with or without us. Our goal through Discovery is to empower you with the knowledge, data, and insight to develop exactly what needs to take shape in order to meet the needs and goals of your organization. Reach out to us today to get an early start on this process and let us help you find success.